Are you maximizing Web and Desktop Widgets as a marketing channel?
Web & Desktop Widgets and Social Networking Applications provide a direct one-to-one communication gateway to deliver your brand message. Their viral nature makes them easy to distribute and one of the most cost-effective digital marketing channels available. With millions of users ready to place your widget on their social networking profiles or computer desktops, now is the time to leverage this exciting medium.
If you’re looking to dramatically increase your reach and frequency with Web & Desktop Widgets and Social Networking Applications, Emerge Digital is your partner for success.
We develop for:
Apple
Yahoo
Microsoft
MySpace
We create widgets for a multitude of desktop and web platforms, including Apple Dashboard, Yahoo! Widgets, Windows Sidebar Gadgets, iGoogle, Facebook, MySpace and a host of others.
Brands we've worked with:
We develop widgets for brands such as Aircell, Consumer Reports, Macmillan, The University of Illinois, Visa and others.
See the work-Recent Widget Projects
University of Illinois at Chicago (UIC)
While they may not have made it to the final four this year, UIC is drawing a ton of fans to their Emerge designed and developed UIC Athletics widget presence.
In March alone, the UIC widget garnered over 10,000 interactions spread across Facebook, MySpace, Google, Widgetslab, and tagged.com. The widget is available for use on all the major platforms, desktop and web.
Try it yourself by clicking "Get & Share" on the right.
In terms of user engagement, the UIC widget boasts an average time spent of more than 21 minutes per user in March.
Yes, you read it correctly. The UIC widget, already having reached 100% ROI in two weeks, achieves as much engagement as a network television show.
Aircell
Aircell is showing the world that Wi-Fi Internet Access has no bounds announcing its service on airlines such as Virgin America and American Airlines.
To help launch their Gogo "Wi-Fi with wings™" service, we worked closely with Aircell's agency, Upshot, to launch the GogoInFlight.com website. Along with this effort we created Gogo: The Game. Naturally, we also made this game portable, providing desktop and web widget versions.
The response has been amazing first, with Apple.com choosing the widget as an “Staff Editor's Pick” and giving it featured real-estate on the Apple Dashboard homepage.
Average user interactions with the widget are 30 seconds, with 80 brand exposures during each play. Aircell is entertaining it’s audience, while getting exposure at an unmatched price point.
Visa
My Visa is a personalized Desktop Widget providing users privileges in travel, dining, golf, entertainment and shopping.
Working closely with Visa, we designed and developed multi-lingual versions of My Visa for the Asian market, centered around Visa’s premium products. Emerge consulted Visa through every stage of the strategic development for the application including a customized Offer Management System to keep the content vibrant without draining internal resources.